Why Do People Hire An Online Fitness Coach Over A Personal Trainer or Gym?

Someone asked me a really good question the other day… 

Why would I hire an online coach?  

Think about it… 

As an ambitious online fitness coach, you might be wondering why someone would hire you over the countless other options available out there. 

 After all, there are local gyms, personal trainers galore, and an abundance of online coaching programs and apps to choose from.  

So, what makes you truly stand out from the crowd?

THE ONLY REASON PEOPLE INVEST IN ONLINE COACHES IS BECAUSE THEY LIKE WHAT THEY STAND FOR.

I was one of the first online coaches in the UK and more importantly one of the most successful. That’s why I’ve been able to build Fitness Entrepreneur – the world’s largest business coaching program for online coaches, personal trainers, and gym owners. 

One of the biggest secrets to my success as an online coach was the level of commitment I gave to my clients.  

I wanted to make a massive impact in their lives. But, I also wanted people to recognize my clients as “Phil Graham clients” – known for their results, confidence, level of education and admiration for me as their coach. 

Creating a coaching culture around these factors will position you as the TOP G in your market. 

The success of your online coaching business will depend on how replaceable you and your coaching service is. 

To achieve this, you need to identify what makes your business unique and valuable to potential clients. This involves evaluating every aspect of your business, including your marketing, sales process, and client delivery. 

Marketing is an essential component of any successful online fitness business. It is the foundation upon which you build your brand and attract new clients.  

Your marketing isn’t just about ‘posting content on social media.’ 

Your marketing should control what…

People FEEL

People THINK

People DO

To differentiate yourself from the competition, you need to identify what makes you unique. This can be your backstory or your personal journey towards fitness. It can be the unique approach you take to fitness coaching, the tools you use, or the methodology you apply. Identifying what makes you special and leveraging it in your marketing efforts is crucial for attracting the right audience. 

Sales is another aspect of your online fitness business that requires attention. A successful sales process is not just about closing deals; it is about building relationships with your clients. You need to take the time to understand their goals, motivations, and pain points, and provide personalized solutions that meet their needs. Rushing through the sales process can be a turnoff for potential clients, and they may end up choosing your competitors. 

Client delivery is the cornerstone of your online fitness business. Your clients come to you for results, and it is up to you to deliver on your promises. To stand out from other online health and fitness coaches you need to achieve faster results than everyone else. This means understanding your clients’ needs and goals, providing them with personalized plans, and tracking their progress over time. By delivering exceptional results, you will not only retain your current clients but also attract new ones through social proof and word of mouth. Your online clients are walking and talking business cards. 

In conclusion, if you want to position yourself as the best online coach out there and attract more online coaching clients – your business needs to be irreplaceable. This includes identifying what makes you unique in your marketing efforts, taking the time to build relationships with potential clients during the sales process, and delivering unparalleled results to your clients.

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