See, just like you I much prefer coaching.
Before building the world’s largest fitness business mastermind,
I ran a successful 7-figure coaching business.
It was called Diabetic Muscle & Fitness. You can google it (it’s real, lol).
Coaching was my bread and butter. I couldn’t get enough of it.
I used to stay up all hours of the night reading research papers, lol.
Always looking for ways to get my clients better results.
At one point, I reached a plateau.
Long story short, posting transformations and waiting for people to say “I’M IN” stopped working.
So I was forced to learn how to build a real business.